Modern ShoppingAt Euroshop in Düsseldorf, the world’s leading retail trade fair, we had the opportunity to stage the company Wanzl’s stand and to fit it with sound technology, a lighting setup and rigging. Commissioned by Atelier Seitz, a 1.400 square meter brand world was created. Wanzl is one of the largest players worldwide when it comes to purchasing and luggage transport services. In particular in the retail industry, user data is a key topic.

Accordingly, the stand was planned and designed with an eye to digital topics and media connectivity. Intelligent shopping is finding its way into the retail industry – and not just online. As a technical highlight, we arranged small hash tags into the rear wall of the stand, illuminated by 380 LED, which communicated the Wanzl’s stand motto #uptradewithwanzl.