At Messepark Mainz, Linde Material Handling GmbH created an entire brand world out of nowhere. For three weeks, an area of 20.000 square meters turned into the “World of Material Handling”. Finearts from Munich commissioned us with the technical realization, i.e. sound, lighting, rigging and stage engineering. Their concept included a mixture of trade fair, event arena and conference. And we did our best to turn the briefing into reality.
For two months, 30 schokos assembled all constructions and special constructions. To be able to properly present the vehicles with a weight of up to 15 tons, we used specially constructed heavy load platforms. A vibration track impressively demonstrated the dynamics and the handling of these heavyweights. More than 6.000 customers, interested parties and journalists from all over the world could find out more about trends, new products and visions of tomorrow in lectures, discussions and multimedia presentations. Video installations, live music and show acts as well as simulators and test drives created a good mixture of technology, communication and vision. Our Originals and Mechanics set the bar high in terms of quality and, in particular, quantity.