Augmented Reality Live-Agency brandscape from Wiesbaden commissioned us to support them with a media installation for BASF. At the heart of this installation was the so-called “City of the Future”, which illustrated present and future challenges of urban life.
By means of four Augmented Reality Viewers visitors could immerse themselves into a stylized world. They could direct their (camera) view to the city (tracking) and select a topic using AR technology. Awareness was raised for trending topics such as energy generation, water processing, mobility and sustainability, and BASF could showcase its commitment in these fields.