Global BrandingYet again, we had the opportunity to support the global brand with one of their main events. With our sound, lighting and rigging we had a great share in the success of the event. More than 3.000 manager and marketing experts came together in Bamberg’s Brose Arena for the annual global brand conference. Wiesbaden based agency brand scape was responsible for the conception and operation.
Our project manager Nico Jessen and technical managers Richard Kubisch and Dennis Siebert made the event a great success. The focus was on strategic directions, innovation and visions for the future, but the event was also an attempt to communicate the pride and the fascination of the brand. The emphasis was on performance, originals and style. These were repeatedly referred to on a customized stage.
For example by means of atmospheric media clips, which conjured up an electrifying feeling of togetherness, of motivation and appreciation.
schokos technical setup was able to communicate these vibes, not least thanks to an impressive sound system.
The power and brilliance of the sound were also met with great enthusiasm by rap superstar and surprise guest Kanye West, who really put on a great show. Large images were presented on an 8×7 meter mobile video cube, and a 30 meter screen.